Worst retail sales drop in 9 years is ‘every bit as bad as it looks’

retail sales

More bad news for retail. According to this Yahoo report retail sales dropped 1.2% month-over-month in December, the largest drop since September 2009, according to data from the Census Bureau.

The retail sector took a blow in the final month of 2018, adding to a list of consumer economic casualties amid year-end turmoil in the financial markets and a protracted U.S. government shutdown.

Retail sales dropped 1.2% month-over-month in December, the largest drop since September 2009, according to data from the Census Bureau released Thursday. The dip was broadly unexpected – consensus estimates had foreseen a 0.1% increase in retail sales for the month, according to Bloomberg data. Excluding autos and gas, which can be volatile, core retail sales plunged 1.8%.

“[The] fall in retail sales in December was every bit as bad as it looks,” Capital Economics’ Michael Pearce said bluntly.

The weakness was broad-based. Sporting goods stores sales fell 4.9%, miscellaneous store retailers fell 4.1%, non-store retailers — which includes online retailers — dropped 3.9%, department stores fell 3.3%, and health & personal care stores fell 2.0%.

Economists said that the decline in the “official” Census Bureau figures is easily explained in the context of broader financial market volatility and uncertainty over a partial government shutdown, which saw about 800,000 federal employees either furloughed or working without pay. Both of these factors had also contributed to weaker readings for consumer sentiment, with a reading from January capturing the residual impact of December’s market performance and government shutdown registering at the lowest level since October 2016.

“It was all bad news hitting the consumer in December from the stock market’s collapse and the federal government shutdown,” Chris Rupkey managing director for MUFG, wrote in an email. “The consumer voted by walking away from the shops and malls and leaving their money in their pockets and purses.”


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