Hallmark Is Quietly Closing Stores


When is the last time you’ve been in a Hallmark?

I’m guessing it’s been 5-10 years, at least.  According to this recent MSN report, Hallmark stores are closing in 12 states amid greeting card struggles.

It’s a tough time to be in the greeting-card business.

Papyrus is closing all 254 of its stores in the US and Canada after its parent company, Schurman Fine Papers, filed for bankruptcy citing “the general downturn in the brick-and-mortar retail industry.”

Meanwhile, at least 16 Hallmark-branded stores in the US are also closing, according to local media reports and posts to Facebook by store owners.

Rich Schauer, who is closing his Hallmark store in Forest Park, Illinois, said social media is crushing the card business.

“It’s just not a viable business any longer,” he told the Forest Park Review. “People used to buy and send cards all the time. It’s all online now. Everyone celebrates their birthdays on social media.”

Chris Cleveland, who is closing his Hallmark store in Tulsa, Oklahoma, also cited pressures from e-commerce in an interview.

“We just don’t know how to combat the online sales,” Cleveland told KJRH.

Most of Hallmark’s roughly 2,000 stores are privately owned, and “owners make business decisions based on their own circumstances,” according to a statement by the company in 2018.

“Difficult lease negotiations, slowing sales during economic slumps, and changes in the trade area can challenge profitability and lead to a decision to sell or close any store, independent or corporately owned,” the statement said.