It begins. According to this NPR report, Starbucks is closing more than half its stores in mainland China due to the coronavirus.
Starbucks has temporarily closed more than half of its stores in mainland China as an outbreak of coronavirus has surged through the country, affecting thousands of people.
Starbucks executives on Tuesday called the viral outbreak a “very complex situation,” adding that the company closed its locations in China at the direction of local government officials as well as “proactively,” to limit the spread of the virus among workers and customers.
“Our immediate focus is on two key priorities in China,” CEO Kevin Johnson told analysts on an earnings call. “First, caring for the health and well-being of our partners and customers in our stores. Second: playing a constructive role in supporting local health officials and government leaders as they work to contain the coronavirus.”
China is a key, fast-growing market for Starbucks and many other companies that are starting to see an impact from the outbreak and the measures that Chinese authorities have imposed in response, including a lockdown of multiple cities with tens of millions of residents.
Other chains such as McDonald’s and KFC have also been closing stores. McDonald’s is expected to share an update on Wednesday when it reports its quarterly earnings. Apple CEO Tim Cook said on Tuesday that his company has closed one of its retail stores.
“Many of the stores that remain open have also reduced operating hours,” Cook said. “We’re taking additional precautions and frequently deep-cleaning our stores as well as conducting temperature checks for employees.”
Starbucks CEO Johnson said he had anticipated raising the company’s financial forecast for the year on Tuesday, but would not do so now “due to the dynamic situation unfolding with the coronavirus.” China is the second-largest market for Starbucks, which had almost 4,300 stores there at the end of 2019.