WOW, talk about purchasing a website for pennies. According to this Hollywood Reporter piece, conservative website PJ Media was acquired for a measly 100K. What a steal, PJ Media gets approximately 13 Million visitors a month according to Similarweb. There has to be more to this story, websites this big don’t sell for such a small price.
In 2019, with a soft advertising market and a big-tech duopoly that isn’t letting up, the digital media landscape is largely bereft of hungry buyers.
But in late March, radio giant Salem Media Group quietly disclosed the purchase of a sixth digital media company, PJ Media, for just $100,000. Salem’s conservative-leaning digital arm, Townhall Media, which includes right-leaning sites like HotAir and RedState, now reaches more than 15 million unique visitors a month, and is a “nicely profitable business,” says Dave Evans, who leads new media and book publishing for Salem.