Party City’s October sales a ‘disaster’ with Halloween stores down 21%

  • Party City reported a “disappointing” third quarter on Thursday, in the words of CEO James Harrison. Revenue was down 2.3% year over year, to $540.2 million, and retail sales down 1.7%. Comp sales were down 2.6% in Q3, which ended Sept. 30.
  • Worse, the party retailer reported in the same press release that its October sales — with the all-important Halloween holiday — fell 7% to $432.6 million, while retail sales fell 8%. Comps were down 4.9% for the month despite a 15.3% increase in e-commerce. Halloween City sales per store decreased 20.8% from the prior year.
  • The company’s earnings announcement, which included reduced sales and profit estimates for the year, led to a sell off of Party City stock, with share prices down by as much as 67% since Wednesday. Sustained declines throughout the year in the company’s market cap — a measure of its total value on the stock market — led the company to post a $259.1 million write-off in goodwill during Q3.

Dive Insight:

Debtwire retail analyst Philip Emma described the market’s perception of Party City’s performance as “a disaster” in an emailed client note. Along with the precipitous drop-off in stock price, market prices for the company’s debt are also “down substantially,” Emma noted.

CONTINUE @ RETAIL DIVE