I ran across this great article on racked.com that highlights Detroit’s obsession with Cartier glasses. Here’s an excerpt.

Detroit hip-hop and rap lyrics in particular played a vital role in educating young men on Cartier culture. Frequent Eminem collaborator Royce da 5’9”, who’s almost never photographed without a Detroit Tigers hat and some Cartier frames, mentions them on songs like “Shake This”: “On some couple thousand-dollar suit type shit / From behind thousand-dollar Cartier scrips.” One underground group called Bandgang refers to themselves as “The White Buff Boyz,” although, as their manager told me, they recently had all of their glasses confiscated in a federal raid. And in an early track from rapper Danny Brown called “Cartier,” he raps, “And I think them wood frames better on me / Sold ’em for six, coulda got a G.” Thanks to artists like these, Cartier has received a wealth of free advertising, and, according to Rosenberg, the music has actually translated into revenue.

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