More than 60% of Americans think it’s impossible to go through daily life without being tracked by companies or the government, according to a new Pew Research study. The results provide important context on the long-running question of how much Americans really care about privacy.
Read the room: It’s not just that Americans (correctly) think companies are collecting their data. They don’t like it. About 69% of Americans are skeptical that companies will use their private information in a way they’re comfortable with, while 79% don’t believe that companies will come clean if they misuse the information.
When it comes to who they trust, there are differences by race. About 73% of black Americans, for instance, are at least a little worried about what law enforcement knows about them, compared with 56% of white Americans. But among all respondents, more than 80% were concerned about what social-media sites and advertisers might know.
Despite these concerns, more than 80% of Americans feel they have no control over how their information is collected.
The small print: Very few people read privacy policies, the survey shows. That’s understandable. A review of 150 policies from major websites found that the average one takes about 18 minutes to read and requires at least a college-level reading ability. Few people have time for that—and even if they did, most people are forced to agree anyway if they really need the service.
How did we get here? It’s understandable that Americans are concerned. Ever since the Facebook–Cambridge Analytica data scandal, there has been a constant parade of stories about how data is collected and monitored. Apps know our location and don’t keep it secret.