This chart on Instagram will blow your mind

Instagram

Instagram is a powerhouse. According to this blurb from Axios, Instagram’s engagement from their top 10 accounts produce six times more interactions than Facebook’s most popular accounts. Insanity.

Despite having less than half of Facebook’s monthly active users (MAUs), Instagram’s top 10 accounts generate more than 6 times more interactions than Facebook’s most-engaged accounts, according to data from CrowdTangle between Nov. 17-Feb. 17.

Why it matters: These numbers illustrate the level of engagement Instagram has captured. The disadvantage in MAUs can be overcome if users come to the platform more times in a day, spend more time when on the app, and engage more while there.