GAP quietly announces hundreds of layoffs at California corporate office

Gap has quietly announced hundreds of layoffs according to this WND report. The company has been streamlining operations as their retail stores continue to be shunned ‘trendy teen’ shoppers.

Gap Inc. said this month it plans to shed 216 workers in San Francisco in a move effective March 31.

The layoffs were reported to the California Employment Development Department earlier this month.

“As part of Gap Inc.’s continued commitment to better position the company for long-term growth, the company has been streamlining its operating model, which has resulted in a small number of job eliminations at the Gap Inc.’s headquarter locations in San Francisco,” a spokeswoman said. “We remain committed to treating employees with respect and support through this period of change, and we intend to make every effort to ensure that impacted employees are considered for any open positions within Gap Inc.”

The cuts come amid a broader pullback by a number of retailers this year that includes store closings among Macy’s, Sears and BCBG Max Azria. That’s in addition to bankruptcies by companies such as The Limited and Wet Seal.

The changing retail landscape was something addressed by Gap Inc. chief executive officer Art Peck in a call with analysts this month, calling out the shifting tides as an opportunity.